|
|
HomeAbby ZAHAVAChristel AkouriAlexRami Al AliAmish GraceAmyAngelaElizabeth ArdenArmy WivesAvonBarbarabeauty ADDICTSHenri BendelKelly Killoren BensimonBeyonceKylie BisuttiSkylier A. BlanchardBottega VenetaTamara BraunBriannaBrittany MurphyKatharine BrownCacheSusan CallowayCandace BushnellCandiesCarolinaCarolineKatie CassidyLee ChabotChabot GalleryAngela ChenJimmy ChooCindyCitizens of HumanityClipaKimberly CloCoachDominique CohenLynn CollinsCosmopolitanCOTYCindy CrawfordCritics Choice Movie AwardsCURES by avanceDainHMaschileDisneyDMCChristopher DrummondDubai Fashion WeekLindsay DuffK DupontE EntertainmentECRU NEW YORKEkaterinaEllen Tracy BrandEmerging Trends 2009EmmysEstee LauderEtceteraFarm SanctuaryFashion Institute of TechnologyFashionNetAsiaFashion TVFashion Week 200957GrandJennifer FisherFLIRT!foreverlily fragranceFrederick's of HollywoodMagalis GarciaNina GarciaJennie GarthGilles Montezin Bridal CollectionGlobal Goddess by Shalini VadheraGoodTrueBeautifulGUESSEmily HancockChelsea HandlerHarlow HandbagHeatherHGTVEileen Hickey-HulmeTommy HilfigerHillaryHSNDustin HumphreyInternational EmmysISISNadia IvanovaJ SistersMichael JacksonAndy JacquesJoScarlett JohanssonJones ApparelJUSTPROUD Fashionk hall designsKarma KraftKellwoodKerstinStacy KesslerKIMARA AHNERTKRYOLANKylieL Michaels Jewelry DesignsAvril LavigneLiz ClaiborneLiz LangeLebanonLisa Leonard DesignsLifetimeKeith LissnerLiz ClaiborneJ'aime LizotteL L BeanL'OrealHeather LucaMacysMadewellMally BeautyDian MaloufJames MartinezMaybellineMCS DesignMFG.comMintelKorto MomoluMonikaMontblancMun2MySkinsMark NasonNew York Streets Hair Culture CollectionNarine NikogosianNishaCrystal NoeNolchaNOS BoutiqueNp2Emily OBrienOLE HENRIKSENOne With NatureOPI Designer SeriesMarie OsmondMilka OsoroPangea OrganicsPetyaBaby PhatPhillips-Van HeusenZara PhillipsPreece and ToffProfumi del ForteProject RunwayRachel RoyPamela RaeRed Door SpasReturn to BeautyRihannaRobert RodriguezRock & Roll ReligionBeth Nonte RussellRussian Fashion WeekSonia RykielElie SaabMirla SabinoVanessa Jace SanzLorena SarbuSecrets of Powerful WomenIrina ShabayevaStaci ShandsShe's Got The LookShoeBuy.comKimora Lee SimmonsRussell SimmonsJessica SimpsonRamona SingerSliminizerSolavie Eco-Global Skin/Hair CareBritany SpearsSteve MaddenBling StrandsJessica SzohrThe Bold and The BeautifulThe BroadroomThe Fashion Angel AwardsThe Talent XchangeThe VeronicasTHIS IS ITTiffanyRobert TonnerTravelTriumph InternationalUnalunaUsherVaute CoutureVavas Diamond EyewearNick VerreoVH1Victoria's SecretWalesWIFFWilhelminaKimberly Williams-PaisleySue Wong
|
Frederick's of Hollywood Featured News > “NEW YORK…/PRNewswire-FirstCall/ -- Frederick's of Hollywood Group Inc. announced that it has signed an exclusive, multi-year international licensing agreement with Blue By Yoo to manufacture, distribute and market a new line of women's swimwear under the Frederick's of Hollywood® brand. Blue By Yoo plans to launch a limited edition line of the Frederick's of Hollywood® swimwear over Memorial Day weekend 2010. In addition to selling the women's swimwear line through Frederick's of Hollywood retail stores, catalog and website, Blue By Yoo will also distribute the product line to department stores, specialty retail chains, boutique stores, intimate apparel stores and resort outlets…” > “NEW YORK…/PRNewswire/ -- Building upon more than 60 years of success in the women's intimate apparel business, Frederick's of Hollywood Group Inc. has launched a licensing program for the 'Frederick's of Hollywood' brand. Vault Agency, a leading licensing firm, has been hired to manage the global licensing initiatives for the Company. ‘There are numerous product segments in which we believe the Company can successfully license its 'Frederick's of Hollywood' brand, building upon a long history with female customers. We are currently in discussions with several potential licensees and will announce any agreements as appropriate. Frederick's of Hollywood is synonymous with 'sexy' around the world and we will ensure that all its licensed products reinforce that image,’ stated Thomas Lynch, the Company's Chairman and Chief Executive Officer. Mr. Lynch continued, ;We are excited to have Vault Agency represent the Company with its licensing initiatives. They have extensive experience identifying licensing and marketing opportunities for well-known companies and entertainers. The licensing programs that Vault Agency creates provide brand extension opportunities into merchandise categories, including clothing and fragrances, as well as additional brand building media opportunities in television, live entertainment and co-branded ventures.; Based in Los Angeles, Vault Agency is headed by Amrita Sen, a graduate of the Wharton School of Business and Harvard Business School. Ms. Sen's company represents corporate clients and celebrities in the area of merchandise licensing, sponsorships and endorsements, including music clients such as 50 Cent, Sony Music Publishing, Universal Music Publishing and the family of Jimi Hendrix; video game companies Nintendo and CAPCOM; fashion clients such as English Laundry and Fender Apparel; and corporate/institutional clients including The United States White House Gift Shop.” |